| SD7 NEWS - June 08 | |
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LIVE AUDIO HAS STAKE IN THE FUTURE WITH 2 SD7s |
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Atlantic audio is pleased to announce that LiveAudio event technic GmbH has purchased two DiGiCo SD7 digital mixing consoles to expand its sound and lighting equipment inventory. This means that owner Georg Hentschel can continue his policy of offering his customers only the most innovative technology on the market. Georg “Schorse” Hentschel explains his decision. “A console such as the DiGiCo SD7 creates desire,” he says. “We want to use both SD7s for top end corporate productions such the VW Autostadt event in Wolfsburg and we also plan to expand our activity within the international touring and event markets. We can also look at doing new types of projects, because the features the SD7 offers allow us to offer a number of new ideas and solutions. Our goal is to give both FOH and monitor engineers a system that is comfortable to control and easy to handle, so that they can fulfil the ever more complex demands of their customers. “In my opinion, the intuitive operation system of the DiGiCo SD7 is the next step in compromise digital mixing. I have ordered two consoles because, for me, it is only an SD7 at the FOH and monitor positions that will offer a fully integrated solution. Our service portfolio contains industrial and gala performances, press conferences, sport events, broadcast, concerts, stage performances and musicals. Our remit is extremely diverse, which means we can use the consoles to their full capacity in both the national and international market.” However, the DiGiCo D1 and D5 consoles purchased by LiveAudio in 2006 will continue to be a significant tool for its rental business. “These DiGiCo consoles have given us a great return on our investment,” Hentschel says. “As a brand, DiGiCo has achieved an excellent reputation in the pro audio market. We organize a lot of events where the D1 and D5 fit perfectly, so we will continue to use them to their best advantage. “With the SD7, DiGiCo marks a new era in the easy use of digital technology. This console is miles ahead in terms of surface design and technology and in comparison to other “mainstream” digital consoles. It offers investment protection, which I need for my rental business. The analogue age is finished now. The period of analogue and digital consoles being compared will come to an end and I only expect real innovations in digital technology from now on. Engineers who work with these consoles want more and more new, creative and versatile functions. I look forward to having an exciting time and creating new, interesting business.” Image Caption:
Press Contacts: Sarah James at Gasoline Media LiveAudio event technic GmbH
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